Wagg puppy food and treats
Wagg is a widely available, budget-friendly UK dog food brand, and its puppy range covers a complete puppy food alongside puppy-specific treats. We stock a selection from that range as part of our everyday, value end of the shelf, alongside the bigger premium names either side of it.
You might also want to browse food for growing puppies, antler and root chews and dog puzzle toys.
Who Wagg are
Wagg sits at the accessible, everyday end of the dog food market rather than the premium end, and it's a familiar name in UK supermarkets and pet shops as a result. That positioning is exactly the point for a lot of owners: a straightforward, affordable option rather than a specialist formula.
Being a value-focused brand doesn't automatically make a food unsuitable, but it does mean the usual advice applies just as much here as anywhere else: check that a specific product is actually right for your puppy's size and life stage, rather than assuming any complete food will do.
The puppy range, and who it suits
The Wagg puppy range includes a complete puppy food alongside puppy-sized treats, giving owners a way to feed and reward a young dog from the same familiar, budget-friendly brand. It tends to suit owners looking for a straightforward, everyday option while their puppy is growing, rather than a specialist prescription-style diet.
A large-breed puppy has different growth needs to a toy breed puppy, so it's worth checking the specific pack matches your puppy's expected adult size rather than assuming one puppy food fits every dog equally.
What we stock
Our current range includes Wagg's complete puppy food alongside puppy treats, as part of a wider selection from the brand rather than its full catalogue. What's shown in the grid above reflects what's currently available to order, and that can change as stock does.
As with introducing any new food, a gradual switch over several days, watching your puppy's stools and appetite as you go, is the safer approach than swapping food overnight.
For this need
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Wagg Puppy Treats
Puppy Treats in a 120G pack, with 23.2% protein and 7% fat and full label detail
£1.49

Wagg Complete Puppy
A complete dry puppy food with added salmon oil, for the early growing months
From£4.89

Wagg Low Fat Treats
Low Fat Treats in a 125G pack, with 20% protein and 4% fat and full label detail
£1.49

Wagg Train Treats Chicken & Cheese
Train Treats Chicken & Cheese in a 125G pack, with 24% protein and 9% fat
£1.49

Wagg Training Treats Chicken & Beef
125G Wagg Training Treats Chicken & Beef: complementary dog food or treat with composition and analysis made clear
£1.49

Wagg Sausage & Mash Treats
125G Wagg Sausage & Mash Treats: complementary dog food or treat with composition and analysis made clear
£1.49

Wagg Ham&cheese Treats
125G Wagg Ham&cheese Treats: complementary dog food or treat with composition and analysis made clear
£1.49

Wagg Fish Finger Treats
125G Wagg Fish Finger Treats: complementary dog food or treat with composition and analysis made clear
£1.49

Wagg Bacon Roll Treats
125G Wagg Bacon Roll Treats: complementary dog food or treat with composition and analysis made clear
£1.49

Wagg Steak & Chips Treats
125G Wagg Steak & Chips Treats: complementary dog food or treat with composition and analysis made clear
£1.49

X Wagg Xmas Biscuit Box 450g
A boxed Christmas biscuit treat for dogs, with real turkey meal and cranberries
£1.95
Common questions
- Is Wagg a good puppy food?
- It's a widely available, budget-friendly brand. Whether it suits your puppy depends on their individual needs, size and life stage rather than the brand name alone, the same as with any food you're considering.
- Does Giddy Pets stock the whole Wagg puppy range?
- No, we stock a selection rather than every product Wagg makes for puppies. What's available can change as stock does, so check the current grid for what's in at any given time.
- Can I switch straight to Wagg from my puppy's current food?
- It's better not to swap overnight. Introduce any new food gradually over several days alongside what your puppy is already eating, and keep an eye on their stools and appetite as you go.
- Is Wagg suitable for large-breed puppies?
- Check the specific product rather than assuming. Large-breed puppies grow at a different rate to smaller dogs and generally need a formula that reflects that, so matching the pack to your puppy's expected adult size matters.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.
