Guru for a senior dog
Guru doesn't sell a dedicated 'senior' line, it's a toy and treat brand rather than a food company, so there isn't an age-staged range to point you towards here. What this page covers instead is the more useful question underneath the search: what actually matters when choosing toys and treats from a range like Guru's for a dog that's slowing down with age.
Why 'senior' doesn't map onto a toy range
Food brands stage products by life stage because a puppy, adult and older dog have genuinely different nutritional needs. Toys don't work the same way. What changes for an older dog is less about age itself and more about individual factors: weaker jaw strength, stiffer joints, less enthusiasm for rough, high-impact play, and sometimes reduced eyesight or hearing.
That means the right toy for a senior dog is really about matching the toy to how your individual dog moves and plays now, rather than looking for a product labelled specifically for older dogs, which isn't something the toy side of the pet industry generally does in the same way food brands do.
What to look for in the range for an older dog
Softer, plush toys and gentler chew options put less strain on ageing teeth and gums than very hard rubber or nylon chews, which matters more for a dog showing any sign of dental wear or sensitivity. Slower, low-impact toys, ones that don't demand chasing, jumping or sudden bursts of speed, suit a dog with stiffer joints better than anything built for high-energy fetch.
Puzzle and enrichment-style toys are also worth considering for an older dog whose exercise tolerance has dropped, since they provide mental stimulation without the physical demands of active play, which can help keep a less mobile senior dog engaged without overexerting stiff joints.
Signs it's time to change what you're offering
If a dog that used to enjoy vigorous tug or fetch games starts avoiding them, tires quickly, or seems stiff afterwards, that's a reasonable prompt to shift towards gentler options rather than assuming the dog has simply lost interest in play altogether. A change in play behaviour is also worth mentioning at a routine vet check, since it can sometimes reflect joint pain worth addressing directly.
Dental sensitivity is another cue worth watching for: a dog that used to happily chew a hard toy but now drops it quickly, chews on one side, or seems reluctant, may be telling you something about tooth or gum comfort that's worth a vet or dental check rather than just a softer toy.
For this need
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Interactive Activity Ball Dog Toy with Cover
A bouncy activity ball in a tough zip-on cover that keeps dogs chasing, nudging and herding for hours.
From£23.99

Self-Moving Chew-Resistant Dog Ball
A USB-C rechargeable ball that moves on its own to keep dogs busy and active. Tough E-TPU construction stands up to chewing during supervised play, and the splash-resistant build suits indoor or outdoor use.
£15.99

Inflatable Herding Ball for Dogs with Pump
A large inflatable herding ball with pump that taps into your dog's chase instinct.
From£19.99

Remote-Controlled Jumping Ball Dog Toy
A self-rolling, light-up ball that jumps and rolls to keep dogs entertained. A paw-shaped remote sets three activity gears, so both small and large dogs can chase and play. Rechargeable and tough against chewing.
From£19.99

Inflatable Herding Ball for Dogs
A large inflatable ball too big for a dog to pick up, with a bite-resistant double-layer shell that slow-deflates if punctured, for high-drive chasing and nudging.
£23.99

Inflatable Herding Ball with Handles for Dogs
A large, tough inflatable herding ball that taps into your dog's natural chase-and-nudge instinct. Reinforced bite-resistant fabric and grab handles make it great for active outdoor play with medium and large breeds.
£29.99

Durables Toy Crocodile
The crocodile from Red Dingo's Durables line: solid hardware, hard-wearing materials and a five-year manufacturer guarantee, which is rare enough to be the reason to buy.
£20.49

Catit Groovy Fish Blue
A motion-activated, USB-C rechargeable cat toy with a refillable catnip pocket
£12.99

Plush Strawberry Snuffle Mat
An interactive foraging mat with removable plush strawberries that hide treats and kibble. Encourages natural snuffling and slows feeding, providing mental enrichment for dogs, rabbits and guinea pigs alike.
From£13.99

Paw-Shaped Flying Disc Launcher Cat Toy
A fun paw-shaped launcher that fires soft flying discs across the room for cats and kittens to chase. Rechargeable and easy to load, it turns hunting instincts into active indoor play.
£10.99

Tuffy Junior Zoo Hippo
A junior-sized Tuffy hippo built in bonded layers with webbed, multi-row stitched seams, light enough for smaller dogs and puppies, that floats and is machine washable.
£18.99

No-Stuffing Crinkle Plush Dog Toy
A cuddly stuffing-free plush lion with built-in crinkle and dual squeakers to keep small and medium dogs entertained. Less mess if chewed open, and the soft body is machine washable for easy cleaning.
£10.99
Common questions
- Does Guru make food or supplements for senior dogs?
- No, Guru is a toy and treat brand rather than a food company, so there isn't a senior-specific diet or supplement in the range. For nutritional needs, a dedicated senior dog food from a food brand is the more relevant product to look at.
- What type of toy is safest for an older dog with dental issues?
- Softer, plush toys or gentler chews generally put less strain on worn or sensitive teeth than very hard rubber or nylon products. If dental issues are suspected, it's worth having a vet check the teeth and gums directly rather than relying on toy choice alone.
- Should I stop giving my senior dog toys altogether if they seem less interested?
- Not necessarily, reduced interest in vigorous toys doesn't mean a dog no longer wants any stimulation. Switching to gentler, lower-impact or puzzle-style toys often keeps an older dog engaged without the physical demands that put them off higher-energy options.
- Can enrichment toys help a senior dog that can't exercise much?
- Yes, puzzle and scent-based enrichment toys provide mental stimulation with minimal physical strain, which can be a useful way to keep an older, less mobile dog occupied and engaged without over-exerting stiff joints.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.