Dog treats — the everyday standard aisle
This is the everyday treats aisle rather than the premium or the soft-and-meaty shelf next to it — mixed biscuit bags, gravy bones, small hard chews and value packs that most dogs will happily eat several times a week without you thinking twice about it. If you want a tin of something to dip into for good behaviour, general fuss, or a bit of a walk incentive, this is the shelf.
You might also want to browse antler and root chews, dog puzzle toys and slow feeder bowls.
What sits in this aisle
Standard treats cover the middle ground: biscuit mixes, gravy bones, small crunchy chews and value multi-packs, rather than the single-ingredient or freeze-dried lines that sit in the premium aisle a shelf over. They tend to be cheaper per treat, which matters if your dog gets several a day, and most bags are built to be handed out often rather than saved for special training sessions.
A lot of what's here doubles as a mixer too — crumbled gravy bones or crunchy biscuits stirred through a wet meal are a cheap way to add some texture and interest without changing the food itself.
Choosing between the options
Size matters more than most owners expect. A biscuit sized for a Labrador is a mouthful for a terrier and a choking risk for a toy breed, so check the bag for a size guide rather than assuming one bag suits every dog in the house.
If your dog has a sensitive stomach, a wheat allergy, or you're simply trying to cut down on fillers, read the ingredients list rather than the marketing on the front — 'with real chicken' can still mean a mostly cereal-based biscuit. The order ingredients are listed in tells you roughly how much of each is actually in there.
Keeping treats in proportion
Treats of any kind are meant to be a small part of a dog's day, not a meal replacement. If you're using treats heavily for training, break biscuits into smaller pieces rather than handing over a whole one each time — your dog gets the same reward signal from a sliver as from the whole thing.
If you notice your dog's coat, weight or stools change after switching to a new treat, it's worth going back to what worked before and introducing anything new gradually, the same way you would with a change of main food.
In this section
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Hatchwell Advent Calendar for Dogs
A carob advent calendar for dogs, breakable into 4 pieces, made in GB
£3.00

Pedigree Schmackos Dog Treats Meat Variety
Meat-variety dog treat sticks, 20 per pack, under 30 kcal each, banded by dog weight
£2.75

Pedigree DentaStix Daily Large Dog Dental Treats
Daily Pedigree DentaStix dental chews portioned for large dogs
£2.29

Pedigree Rodeo Dog Treats with Chicken
Pedigree Rodeo chicken twists with weekly limits for dogs over the stated weight
£2.75

Pedigree Schmackos Dog Treats with Fish
Pedigree Schmackos fish-flavour strips with daily dog-size allowances
£2.75

Forthglade Grain Free Soft Bites Fresh Breath Treats 90g
Chicken soft dog treats with parsley and peppermint oil for fresh breath
£2.45

Forthglade Soft Bite Grain Free Joints & Bones Treats
Grain-free salmon dog treats with salmon oil, glucosamine and chondroitin
£2.45

Forthglade Soft Bite Grain Free Good Gut Health Treats
Grain-free chicken dog treats with ginger, chicory root and MOS
£2.45

Forthglade Functional Soft Bite Treats - Plant Based Banana & Honey
Plant-based banana and honey soft dog treats for training rewards
£2.45

Chicken-Wrapped Milk Stick Dog Treats
Chewy dog treats of soft milk sticks wrapped in real chicken or duck for tasty, protein-rich rewarding.
From£12.99

Bakers Bites Chicken Dog Treats
130G BAKERS Bites Chicken Dog Treats: complementary dog food or treat with composition and analysis made clear
£1.99

Bakers Sizzlers Bacon Dog Treats
315G BAKERS Sizzlers Bacon Dog Treats: complementary dog food or treat with composition and analysis made clear
£4.00
Common questions
- What's the difference between standard and premium dog treats?
- Standard treats are the everyday biscuits, gravy bones and value packs meant for frequent handing-out — cheaper per treat and fine for most dogs. Premium treats tend to be single-ingredient or higher in meat content, aimed at dogs with sensitivities or owners who want fewer additives, and cost more per treat as a result.
- How many treats can I give my dog a day?
- There's no single number that fits every dog, because it depends on their size and how much they already eat, but treats of any kind are best kept to a small fraction of a dog's daily food. If you're giving a lot for training, use smaller pieces rather than more whole treats, and adjust their main meal slightly if you notice weight creeping up.
- Are biscuit treats bad for dogs with sensitive stomachs?
- Not automatically, but a dog with a known sensitive stomach is more likely to react to a cereal-heavy biscuit than a simpler treat. Introduce anything new gradually and in small amounts, and if your dog's stools change or they seem unsettled, drop back to what suited them before and speak to your vet if it doesn't resolve.
- Can puppies have standard dog treats?
- Many standard treats are suitable for puppies once weaned, but check the pack for an age or size guide and break larger biscuits down, since a puppy's mouth and throat are smaller than an adult dog's. Introduce any new treat in small amounts the first few times.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.