Premium dog treats
This is our biggest treat aisle by a distance, and it's built around treats that lean towards natural, single-ingredient or minimally processed formats — freeze-dried meats, air-dried chews and simple recipes with a shorter ingredient list than a standard biscuit. It costs more per treat than the everyday aisle, and for a lot of dogs and owners, that difference is worth it.
What sets premium apart
Where a standard biscuit is often built around cereal with meat flavouring added, a lot of what's in this aisle is closer to the meat itself — single-ingredient freeze-dried liver or fish, for example, rather than a processed biscuit shape. Fewer added fillers, colours and preservatives generally comes with a shorter, more recognisable ingredients list on the pack.
That doesn't automatically mean every dog needs to eat from this aisle rather than the standard one — a healthy dog with no sensitivities can do perfectly well on either. The difference matters most when there's a specific reason to want it.
When premium genuinely matters
A dog with a known sensitivity to common fillers, additives or a particular protein benefits from the shorter, cleaner ingredient lists typical of this aisle, since there's less in a single-ingredient treat to trigger a reaction. It's also a natural fit for training, where a single-ingredient meaty treat tends to be higher-value to a dog than a plain biscuit.
Owners who simply prefer to feed as few additives as possible, treats included, gravitate here too, even without a specific sensitivity to manage — that's a reasonable choice, just not a necessary one for every dog.
Buying and storing them
Freeze-dried and air-dried treats are often more calorie-dense than a standard biscuit of the same size, since they're concentrated meat rather than partly cereal, so a little goes further than it looks — break larger pieces down for frequent training use.
Check the pack for storage advice, since some premium treats, particularly freeze-dried ones, are more sensitive to moisture than a standard biscuit and keep best in a sealed container once opened rather than left in a loosely folded bag.
In this section
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Pedigree Schmackos Dog Treats Meat Variety
Meat-variety dog treat sticks, 20 per pack, under 30 kcal each, banded by dog weight
£2.75
Pedigree DentaStix Daily Large Dog Dental Treats
Daily Pedigree DentaStix dental chews portioned for large dogs
£2.29
Pedigree Rodeo Dog Treats with Chicken
Pedigree Rodeo chicken twists with weekly limits for dogs over the stated weight
£2.75
Pedigree Schmackos Dog Treats with Fish
Pedigree Schmackos fish-flavour strips with daily dog-size allowances
£2.75
Forthglade Grain Free Soft Bites Fresh Breath Treats 90g
Chicken soft dog treats with parsley and peppermint oil for fresh breath
£2.45
Forthglade Soft Bite Grain Free Joints & Bones Treats
Grain-free salmon dog treats with salmon oil, glucosamine and chondroitin
£2.45
Forthglade Soft Bite Grain Free Good Gut Health Treats
Grain-free chicken dog treats with ginger, chicory root and MOS
£2.45
Forthglade Functional Soft Bite Treats - Plant Based Banana & Honey
Plant-based banana and honey soft dog treats for training rewards
£2.45
Chicken-Wrapped Milk Stick Dog Treats
Chewy dog treats of soft milk sticks wrapped in real chicken or duck for tasty, protein-rich rewarding.
From£12.99
Bakers Bites Chicken Dog Treats
130G BAKERS Bites Chicken Dog Treats: complementary dog food or treat with composition and analysis made clear
£1.99
Bakers Sizzlers Bacon Dog Treats
315G BAKERS Sizzlers Bacon Dog Treats: complementary dog food or treat with composition and analysis made clear
£4.00
Advent & Treats Set
A dog advent calendar, Christmas chicken twisters and a highland cow plush to open on the day.
£14.49
Common questions
- Are premium dog treats worth the extra cost?
- For a dog with a known sensitivity, or if you simply want fewer additives and a higher meat content, yes — the shorter ingredient lists and single-protein formats in this aisle are genuinely different from a standard biscuit. For a healthy dog with no particular need, it comes down to preference rather than necessity.
- Are freeze-dried treats more calorific than biscuits?
- Often, yes, size for size, since they're concentrated meat rather than partly cereal-based. Break larger pieces into smaller ones for frequent training use so you're not giving more calories than you realise.
- What makes a treat 'natural' or 'single-ingredient'?
- It generally means the treat is made from one recognisable ingredient, such as freeze-dried liver or fish, rather than a processed mix with added fillers, flavourings or preservatives. Check the ingredients list on the pack rather than relying on front-of-pack wording alone.
- How should I store freeze-dried dog treats?
- Check the pack, but most freeze-dried treats are more sensitive to moisture than a standard biscuit and keep best in a sealed, airtight container once opened, rather than a loosely folded or resealed bag.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.