Small pets are creatures of habit about food far more than dogs or cats, which is why the same handful of flavours — berry, apple, herb — keeps reappearing across a treat range rather than anyone inventing something new.

Selective's Orchard Loops use dried apple at 3% for their flavour, on a base of wheat flour, ground dried locust beans, ground Timothy hay (8.6%), alfalfa hay, ground peas, soya oil and linseeds. Nutritionally that comes out at crude protein (min) 7.0%, crude fat (min) 2.0%, crude fibre (max) 12.0% and moisture (max) 11.0%.

• Wheat flour and ground dried locust beans base, with Timothy hay (8.6%) and alfalfa hay
• Dried apple at 3% for flavour
• Crude protein (min) 7.0%, crude fat (min) 2.0%
• Crude fibre (max) 12.0%, moisture (max) 11.0%
• 80G bag

On the ingredients: apple is 3% of the recipe — a genuine flavour, not the bulk of it. The base is the same wheat flour, locust bean and hay mix that runs through most of Selective's loop treats, with the fruit doing the flavour work on top.

Who it's for: owners of rabbits, guinea pigs, degus or chinchillas who want an apple-flavoured occasional treat, fed alongside regular hay and forage rather than instead of it.