Eating from a bowl flat on the floor means a cat or a small pet holds their neck bent downwards for the whole meal, and for an older animal with a stiff neck that is often enough to make them give up partway through and walk away. Raising the bowl and tilting it brings the food up to meet them instead, which usually shows up as a cleaner dish.

The stand holds the food at a comfortable height with a tilt towards the animal, and the two rabbit-ear handles are there so you can lift it without putting a thumb in the dinner. Inside sits a removable stainless steel insert, which is the part that makes this worth having over a moulded plastic dish: steel does not scratch, and scratches in plastic hold bacteria and are a known trigger for feline acne on the chin. The insert lifts straight out for washing.

• Raised, tilted stand eases neck strain at mealtimes
• Removable stainless steel insert
• Rabbit-ear handles for lifting
• Stable base helps prevent tipping and spilled food
• Suits cats, kittens, rabbits and guinea pigs
• Eight design options available

On the material and the size. One note for rabbit and guinea pig owners: a raised bowl suits pellets, but hay still needs to be at floor or rack level where they can eat it in a natural posture.

Who it's for: Owners of cats, kittens or small pets who eat better with the bowl raised, and anyone who wants a dish that washes properly.