Chicken at 50% is a high figure for a bag at this price, and Naturo break it down rather than leaving it as one number: chicken meat meal at 28%, fresh chicken at 20% and chicken digest at 2%. Being able to see the split matters, because meal and fresh chicken do different things — meal is concentrated protein, fresh chicken is what makes a bag palatable.

Potato is 26% of it and there is no grain. Behind that come poultry fat at 5.5%, dried sugar beet, pea starch and dried peas at 3% each, dried carrot and whole linseed at 2% each, tomato pomace at 0.5%, seaweed meal, brewers yeast, FOS and MOS at 0.1% each, plus glucosamine, MSM and chondroitin. The analysis is crude protein 30%, crude fat 13%, crude fibre 3% and crude ash 8.5%, and there is a feeding guide by body weight on the bag.

• Complete grain-free food for adult dogs, 10KG
• Chicken 50% — meal 28%, fresh 20%, digest 2%
• Potato 26%, no grain
• Crude protein 30%, crude fat 13%
• Crude fibre 3%, crude ash 8.5%
• With glucosamine, MSM, chondroitin and prebiotic FOS and MOS

30% protein is a lot, and that is not automatically good. For an active dog it is excellent; for a sedentary older one it is more than they need, and a high-protein food fed to a dog who is not using it just becomes calories. Match the food to the dog rather than to the number on the bag, and use Naturo's feeding guide by body weight rather than filling the bowl by eye. Naturo pitch this at dogs with allergies, but note it is entirely chicken-based — if chicken is the suspect protein, this is the wrong bag whatever the grain-free label says.

Who it's for: active adult dogs who do well on chicken and need the calories, and owners wanting a high-meat grain-free bag without a premium price.