For All Dog Kind Everyday 2 In1 Natural Shampoo

This is the everyday bottle in the For All DogKind range, and the difference from the deep-cleansing one is what it is trying to do: nourish rather than strip. It is a 2-in-1, so it cleans and conditions in a single pass, which on a dog who tolerates one wash and not two is the whole point.

The blend is built on water and aloe barbadensis leaf juice with mild cleansers, and the essential oils are grapefruit peel and bitter orange leaf and twig. There is a hydrolysed wheat protein in it as a conditioning agent. For All DogKind describe it as 97% natural, free from sulphates, parabens and petrochemicals, made with 100% pure essential oils and made in England — and, unusually for this shelf, they publish the full ingredient list rather than a marketing sentence. It is a concentrate at 32:1.

• 5 litre bottle, dilutable 32:1
• 2-in-1: cleans and conditions in one pass
• Aloe vera base with grapefruit and bitter orange oils
• 97% natural, made in England
• Free from sulphates, parabens and petrochemicals
• Full ingredient list published

Two things to read on the label before you buy. It contains a hydrolysed wheat protein, so if you are avoiding wheat around your dog for any reason, this is not the bottle. And it is a dog shampoo — this range uses essential oils throughout, and essential oils and cats are a poor combination, so keep it off cats entirely. For All DogKind describe it as containing a natural flea deterrent; that is their wording, not a flea treatment, and a dog with fleas needs a licensed product. Dilute properly at 32:1.

Who it's for: regular washing of a normally dirty dog, and anyone who wants a shorter bath because the conditioner is already in the bottle.