Skin folds need a proper wash from time to time, not just a wipe, particularly once dirt and grease have built up rather than just surface-level grime. This shampoo is built for that deeper clean, aimed specifically at the breeds whose folds trap the most.

Bugalugs formulate it as pH balanced with a hypoallergenic fragrance, designed to soothe and calm stressed skin while removing dirt and grease and leaving the coat feeling soft and shiny. It's aimed specifically at protecting and soothing wrinkles, skin folds and tail pockets, and is called out as suited to French Bulldogs, Pugs, Boxers, Shih Tzus and other flat-faced breeds.

• pH balanced
• Hypoallergenic fragrance
• Removes dirt and grease
• Soothes and protects wrinkles, skin folds and tail pockets
• Leaves coat feeling soft and shiny
• 250ML

On how often to wash. Bugalugs don't give a dilution ratio or wash frequency for this shampoo on this card, so follow whatever guidance is printed on the bottle rather than the general bathing routine you might use for a shampoo without wrinkle-specific claims.

Who it's for: owners of French Bulldogs, Pugs, Boxers, Shih Tzus and other flat-faced or wrinkled breeds who want a proper wash for skin folds, on top of the quick no-rinse wipes used between baths.