Cats are famously particular about a bowl of food, but rather less particular about what colour the individual kibbles are — which is why a bag can be sold two-tone without it meaning two different recipes.

This is Whiskas' complete dry food for cats aged 1 and over, built on cereals, meat and animal derivatives, oils and fats, and vegetable-origin ingredients including 2% dried beet pulp, with added vegetable protein extracts, minerals, yeast, fish and fish derivatives and small amounts of dried carrot and dried pea. It comes in a 3.8KG bag.

• Protein 30%, fat content 11.5%
• Fibre 1.9%, calcium 1.5%, phosphorus 0.97%
• Chicken 4%, present only in the brown kibbles
• Taurine at 1090mg/kg
• No added artificial colours or flavourings
• 300g, 800g, 1.9kg or 3.8kg bag

What "Chicken" means on this bag. The name leads with chicken, but the composition panel puts it at 4% and specifies that 4% is "in the Brown Kibbles" only — meaning the orange kibbles in the same bag are made without it. Both facts are on Whiskas' own label; they just aren't the first thing the name on the front tells you.

Who it's for: owners of an adult cat (1 year or older) wanting a straightforward everyday dry food — not owners specifically shopping for a high-chicken or single-protein recipe.