A treat like this earns its place through occasion rather than nutrition, and the honest thing to say about it is exactly that — it is a novelty cake for a dog, and there's no reason to describe it as anything more functional.

It's a light sponge built from cereals, oils and fats, various sugars and milk derivatives, with a vegetable-origin derivative rounding out the base, topped with a yoghurt-style vanilla frosting and a crunchy bone-shaped biscuit decoration. Analysis comes out at 6.2% protein and 20.11% fat.

• Single sponge treat with yoghurt-style vanilla frosting
• Protein 6.2%, fat content 20.11%, crude ash 2.3%, crude fibre 0.1%
• Contains milk and milk derivatives
• Packaged in a food-grade pod, 100% recyclable and made with 80% minimum recycled plastic
• Wrapper should be removed before giving it to your dog

One thing worth knowing. At 20.11% fat, this is a genuinely rich treat rather than an everyday one, and it contains milk and milk derivatives, so it isn't suitable for a dog with a dairy sensitivity. Remove the wrapper before giving it — an easy thing to forget with something this cake-like.

Who it's for: owners looking for a one-off birthday or celebration treat for a dog with no dairy sensitivity.