Wet food left in a bowl gets eaten in one motion; spread across a textured surface it turns into something closer to grazing, which is a different pace entirely for a dog that's used to gulping.

This is LickiMat's raised brush-tip mat, for soft or liquid foods such as yoghurt, purées, gravy and wet food, designed to slow eating pace and support oral health and mental enrichment. It measures 20 x 20cm, is made from human-grade food-safe TPR, and is hand washable, freezer safe and microwave friendly.

• Raised brush-tip texture, for soft or liquid foods
• Slows eating pace
• Marketed to support oral health and mental enrichment
• Human-grade, food-safe TPR
• 20 x 20cm
• Freezer safe, microwave friendly, hand washable

Yellow is a colour, not a custard flavour. There's no scent or flavour listed for this mat at all — 'Yellow' is simply how LickiMat name the colourway. As with the rest of the range, use LickiMat's Keeper accessory alongside it for a teething puppy or a heavy chewer.

Who it's for: owners of a fast eater who's mainly on wet or liquid food, wanting a mat built to hold that texture rather than a flat surface it slides straight off.