Sulphur creams have been a fixture of pet first-aid cupboards for longer than most modern skin products have existed, which counts for something even without a marketing claim attached to it — traditional, in this case, isn't a euphemism for outdated.

Johnson's describe this as a traditional soothing sulphur cream with other natural ingredients, aimed at aiding relief of minor skin affections. They note it's gentle, readily absorbed and easy to apply, and it's for dogs, cats, small animals and cage birds.

• Traditional sulphur cream formula
• Contains other natural ingredients alongside sulphur
• Gentle, readily absorbed and easy to apply
• Aids relief of minor skin affections
• For dogs, cats, small animals and cage birds

What "minor" means here. This is for minor skin affections — Johnson's don't name a specific condition it treats, so a skin problem that's spreading, weeping, or clearly bothering the animal beyond a bit of scratching needs a vet's assessment rather than continued use of the cream.

Who it's for: owners across a genuinely wide range of pets — dogs, cats, small animals or cage birds — wanting one traditional cream for minor everyday skin complaints.