Iams Senior Dry Cat Food Ocean Fish

A cat's sense of smell drives what it'll eat far more than the words on a bag ever could, which is why a strong-smelling minor ingredient can carry a whole flavour name on the front.

This IAMS Senior recipe is built on dried chicken and turkey at 40% (24% named as chicken), with ocean fish itself at 4% — enough, evidently, to carry the flavour and the name. Protein holds at 35%, fat at 12.5%, and glucosamine is included at 0.04% for joint support, alongside taurine for heart health. The kibble carries a crunchy texture with tailored mineral levels aimed at reducing tartar.

• 2kg bag, dry food for cats aged 7+
• Dried chicken and turkey 40% (24% named as chicken); ocean fish 4%
• Protein 35%, fat 12.5%, crude fibre 1.8%, crude ash 6.6%
• Glucosamine 0.04%, for joint support
• Taurine included, for heart health
• Wheat-free recipe (produced in a factory that also handles wheat)

On the fish. Ocean fish is 4% of this recipe; the bulk of the protein, at 40%, is dried chicken and turkey. It's genuinely there, and it's presumably what your cat can smell — it is not, however, the main ingredient by weight.

Who it's for: owners of a senior cat (7+) who likes a fish-flavoured food, wanting glucosamine and taurine included as standard rather than bought separately.