Dry, itchy skin on a dog often gets made worse rather than better by an ordinary shampoo, since a formula balanced for human skin isn't necessarily balanced for a dog's.

Bugalugs' Aloe & Kiwi Shampoo is pH balanced specifically for dogs, aimed at soothing and hydrating the skin as it cleans. It's infused with kiwi to nourish the coat and help prevent dandruff, alongside aloe vera to cool and calm the skin, and Bugalugs say the combination helps relieve dry, itchy and sensitive skin while deep-cleansing the coat of dirt, grease and stains.

• 250ml or 500ml bottle
• pH balanced for dogs
• Contains kiwi and aloe vera
• Aimed at dry, itchy and sensitive skin
• Deep-cleanses dirt, grease and stains
• Long-lasting tropical scent

What isn't given. No specific dilution ratio or bathing frequency guidance is stated, so use it as you would any dog shampoo and check with a vet if your dog's skin issue is ongoing rather than occasional, since a shampoo alone won't resolve a genuine skin condition.

Who it's for: owners of a dog with dry, itchy or sensitive skin wanting a pH-balanced shampoo built around that specifically, rather than a generic all-purpose one.