Ears get cleaned reactively far more often than they get cleaned as routine, usually once something already smells off — and by then the cleaner is being asked to do more work than it would if it had been part of the routine from the start.

Lillidale's cleanser is built around hypochlorous acid, described as a mild acid your pet's immune system already produces to fight infection, in a base that's under 99.84% electrolysed water, salt and F.A.C. It's suitable for use in and around ears and the nose, and on broken skin such as cuts, abrasions and sores, and it's stated as safe for mammals of any age and safe if licked. It's also described as hypoallergenic.

• Active ingredient: hypochlorous acid
• Under 99.84% electrolysed water, salt and F.A.C.
• For use in and around ears, nose and on broken skin
• Suitable for mammals of any age
• Safe if licked by the animal
• Hypoallergenic
• 250ml

What we don't know. Lillidale don't give an application frequency or a "how much" on this listing — the directions are to apply to the ear canal, allow the wax to soften, then wipe with gauze or a cotton pad, repeating if needed. There's no stated limit on how often that can be done, so if you're cleaning daily and it isn't helping, that's a vet visit rather than a "clean more" answer.

Who it's for: owners managing routine wax and debris in a dog or cat's ears, or cleaning around a minor cut, abrasion or sore where a gentle, licked-safe solution matters.