What is Bow Wow dog treats made from?

The range is built around simple, meat-forward recipes — sticks, salami-style rolls and jerky-type treats in flavours such as beef, poultry and tripe, generally positioned as natural treats with short ingredients lists.

Can I give Bow Wow treats to my dog every day?

They are best used as an occasional treat rather than a daily staple, since meat-based chews and sticks are calorie-dense compared with a plain biscuit. Treats of any kind should stay a small part of a dog's overall daily food intake.

Are stick-style treats safe for small dogs?

They can be, but supervise any dog with a chewy stick treat, particularly a dog that tends to gulp rather than chew, and choose a treat sized appropriately for your dog to reduce the risk of a large piece being swallowed whole.

Is a natural treat automatically better for my dog?

Not automatically, though a short, clearly named ingredients list makes it easier to know exactly what your dog is eating. What matters most is whether the treat suits your individual dog's diet and any known sensitivities, alongside using it in sensible moderation.

Is Bow Wow good for dogs?

Bow Wow makes natural, meat-based treats and chews — sticks, sausages and jerky-style snacks. Here's what that means in practice, how to use them sensibly, and what to watch for with a determined, food-driven chewer working through one for the first time.

What Bow Wow treats actually are

The Bow Wow range is built around simple, meat-forward treats — sticks, salami-style rolls and jerky-type snacks in flavours like beef, poultry and tripe. They are generally positioned as a natural, single or few-ingredient treat rather than a baked biscuit with added fillers, which is part of the appeal for owners who prefer to read a short ingredients list.

Like any meat-based treat or chew, they are calorie-dense compared with a plain dry biscuit, so they work best as an occasional treat or training reward rather than a free-feeding snack left out for grazing.

Are they a good fit for your dog?

For most adult dogs without a specific dietary restriction, treats like these are a perfectly reasonable part of a balanced routine, used in moderation alongside a complete main diet. If your dog is on a specific diet for a health condition or a known food sensitivity, check the ingredients against what your vet has advised before introducing a new treat.

Chewy, stick-style treats are worth supervising, particularly with a dog that tends to gulp rather than chew, since any long, chewy treat carries some choking risk if swallowed in large pieces rather than worked through gradually.

Keeping treats in proportion

As a general guide, treats of any kind should make up a small proportion of a dog's daily food intake, with the bulk of their nutrition coming from a complete main diet. A stick or chew treat used a few times a week, rather than daily in large quantities, keeps calories in check without losing the enjoyment.

If you are training with these treats, breaking them into smaller pieces stretches a single treat further and keeps portion sizes sensible during a session with lots of repetitions.

Pedigree DentaStix Light daily dental chews for medium and large dogs

£2.35

Common questions

What is Bow Wow dog treats made from?: The range is built around simple, meat-forward recipes — sticks, salami-style rolls and jerky-type treats in flavours such as beef, poultry and tripe, generally positioned as natural treats with short ingredients lists.
Can I give Bow Wow treats to my dog every day?: They are best used as an occasional treat rather than a daily staple, since meat-based chews and sticks are calorie-dense compared with a plain biscuit. Treats of any kind should stay a small part of a dog's overall daily food intake.
Are stick-style treats safe for small dogs?: They can be, but supervise any dog with a chewy stick treat, particularly a dog that tends to gulp rather than chew, and choose a treat sized appropriately for your dog to reduce the risk of a large piece being swallowed whole.
Is a natural treat automatically better for my dog?: Not automatically, though a short, clearly named ingredients list makes it easier to know exactly what your dog is eating. What matters most is whether the treat suits your individual dog's diet and any known sensitivities, alongside using it in sensible moderation.

Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.