Lickimat Buddy Lavnd Amz Sgl

A dog left alone with a full bowl for thirty seconds and an empty one for the rest of the day hasn't had a slower meal, just a shorter one — stretching that time out is the actual point of a slow feeder, not just the licking itself.

It's a criss-cross textured lick mat in food-safe TPR, built for spreading soft, spreadable foods such as yoghurt, purées or wet food rather than piling them in a bowl. LickiMat sell mats like this as calming enrichment, with the licking action said to help reduce anxiety and boredom. It measures 20 x 20cm, and it's hand washable, freezer safe and microwave friendly.

• Human-grade, food-safe TPR
• Criss-cross texture for spreading soft foods
• 20 x 20cm
• Hand washable, freezer safe and microwave friendly
• Marketed for calming enrichment, to help reduce anxiety and boredom

On the flavour question. 'Lavender' names the colour of this mat, not a scent LickiMat have added to it — there's no fragrance or flavour listed on the card at all. If your dog is a teething puppy or a determined chewer, LickiMat's own advice is to pair it with their Keeper accessory rather than use the mat alone.

Who it's for: owners wanting to slow down a fast eater, or give a bored dog a longer job to do with a meal of soft or wet food.