A pouch called "Chicken in Gravy" is telling you the flavour it wants on the shelf, and the small print on the back is where the actual proportions live.

This is an adult cat food in gravy: meat and animal derivatives at 17%, of which chicken makes up 6%, alongside vegetable protein extracts, fish and fish derivatives, minerals and various sugars, cut into mini fillets. Gourmet's figures are moisture 80%, protein 13%, fat content 2.5%, crude ash 2.5% and crude fibre 0.05%, with a feeding guide of 3 to 4 pouches a day for an average 4kg cat, across at least 2 to 3 meals.

• Composition: meat and animal derivatives 17% (of which chicken 6%), vegetable protein extracts, fish and fish derivatives, minerals, various sugars
• Moisture 80%, protein 13%, fat content 2.5%, crude ash 2.5%, crude fibre 0.05%
• Mini fillets in gravy
• 85G pouch
• Feeding guide: 3-4 pouches a day for an average 4kg adult cat
• Sold as a complete food

On the name. Chicken is named at 6%, inside a 17% meat and animal derivatives total — a little over a third of that total is chicken, the rest unspecified. Fish and fish derivatives also appear on the ingredient list despite chicken being the only meat named on the front.

Who it's for: owners of adult cats who like the mini-fillet and gravy format, and aren't reading the pack name as a precise ingredient statement.