Selective recall
We're not aware of any current recall notice affecting the Selective range. If you've seen something referring to a specific recall, the manufacturer and the relevant UK regulator are the places to check for an official notice, since that's not something we'd be in a position to confirm or deny reliably ourselves.
What Selective actually is
Selective, sometimes shown as Science Selective, is a small animal food brand from Supreme Petfoods, built around high-fibre diets for rabbits, guinea pigs, hamsters and chinchillas. The range is designed around each species' specific digestive needs, with fibre content and pellet shape varying between the rabbit, guinea pig and small rodent lines.
Alongside the core diets, the range includes hay-based treats and forage products meant to sit alongside a main diet rather than replace it, which reflects how important constant access to hay and fibre is for these species generally.
Checking for genuine recall notices
If you're concerned about a specific batch or product, the manufacturer's own website and the Food Standards Agency's product recall pages are the reliable places to check for an official notice, rather than relying on secondhand mentions online. If you have a specific concern about a product you've bought from us, get in touch and we'll look into it directly.
It's worth checking the batch code and best-before date printed on your own pack against any notice you find, since a genuine recall is usually specific to a particular batch or production run rather than an entire product line.
Choosing between the diets
Rabbit, guinea pig and chinchilla diets within the range aren't interchangeable, since each species has a different fibre requirement and, in the case of guinea pigs, a dietary need for vitamin C that rabbits don't share. Always pick the pack formulated for your specific pet rather than assuming a small animal food works across species.
Whichever diet you choose, hay should still make up the largest part of a rabbit or guinea pig's daily intake, with a measured amount of pellets alongside it rather than the pellets being the main event.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Adjustable Tortoise Harness and Lead
An adjustable harness and lead set sized for tortoises and turtles, for safe garden adventures.
£7.99
Four Flags Quick Ferret Muzzle — Grooming & Handling Aid
A temporary, reliable muzzle designed specifically for ferrets — useful for grooming, medicating, and routine handling.
£14.99
Hamster Exercise Ball
A clear rolling exercise ball that lets your hamster roam and stay active safely around the home, with ventilation slots and a secure lid. Supplied in a random colour.
£7.99
Rabbit No-Rinse Dry-Cleaning Foam
A no-rinse foam that gently cleans and freshens your rabbit's coat between full washes, no water needed.
£7.99
PawHut 12-Panel Small Animal Playpen for Guinea Pigs, 105cm, White
Twelve 45 x 35cm panels and multi-angle connectors that build a 105 x 105cm open pen at 45cm high, for evening floor time with guinea pigs or hedgehogs.
£35.99
Poultry Nappy Harness for Chickens, Ducks & Geese
A washable fabric nappy harness for house poultry, catching droppings to keep your home clean.
From£7.99
Hanging Cage Hammock for Small Pets
A soft sherpa-lined cage hammock that gives small pets a warm, lofted spot to curl up.
From£8.99
Selective Timothy Hay
UK-grown Timothy hay for rabbits and other small animals, for unlimited daily feeding
£9.99
Small Pet Carrier Shoulder Bag with Bubble Window
A ventilated travel carrier bag for hamsters, guinea pigs and other small pets, with a clear bubble window and breathable mesh panels. The adjustable shoulder strap makes outings and vet trips easy.
£13.99
Selective Naturals Woodland Loops
Dandelion and rosehip flavoured loop treats for rabbits, guinea pigs, degus and chinchillas
£3.99
Selective Naturals Orchard Loops
Apple-flavoured loop treats for rabbits, guinea pigs, degus and chinchillas
£3.99
Selective Naturals Meadow Loops
Pea-flavoured loop treats for rabbits, guinea pigs, degus and chinchillas
£3.99
Common questions
- Has there been a Selective pet food recall?
- We're not aware of a current recall affecting the range. For an official, up-to-date answer, check the manufacturer's own website or the Food Standards Agency's product recall listings directly, rather than relying on secondhand information.
- What species does the Selective range cover?
- The range covers rabbits, guinea pigs, hamsters and chinchillas, with diets formulated around each species' specific fibre and nutritional needs rather than one generic small animal food.
- Is Selective a complete diet for rabbits?
- Selective's core rabbit diets are formulated as a complete food, but hay should still make up the bulk of a rabbit's daily intake alongside it. Check the specific product packaging for feeding guidance.
- What should I do if I think a product I bought has a problem?
- Contact us directly with the product and batch details and we'll look into it. For a confirmed manufacturer recall, the brand's own site or the Food Standards Agency will have the official notice and instructions.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.