Raw dog food: how to judge value, not just price
Raw dog food is priced and packaged very differently from bag to bag, so the number on the front rarely tells you what you are actually paying per meal. Working out the price per kilo, checking how much of the weight is genuinely edible, and matching the pack size to your freezer and your dog's appetite is a far better way to judge value than comparing headline prices alone.
Why the sticker price is misleading
Raw food is sold in wildly different formats: individual frozen blocks, chubs, minces, complete formulas with bone and offal already balanced in, and single-protein trays meant to be mixed. A higher price on one pack can still work out cheaper per kilo than a lower price on a smaller one, so the only fair comparison is price divided by weight, not price on its own.
It is also worth checking whether a formula is complete and balanced or a mixer meant to sit alongside another food. A complete raw meal and a plain mince cost differently for good reason, and comparing them head to head is not comparing like with like.
Working out the real cost per meal
Once you know your dog's daily raw allowance in grams, divide the pack price by its weight to get a price per kilo, then multiply that by the daily amount to get a genuine cost per day. This is the only number worth writing down and comparing between products.
Buying in bulk trays or multi-packs usually brings the price per kilo down noticeably compared with single portions, provided you have the freezer space to store it and the discipline to defrost only what you need for the next day or two.
What actually affects raw food value
Protein matters: poultry-based raw is generally the most affordable, while game meats such as venison or duck usually cost more per kilo. If your dog does well on a more affordable protein, there is no reason to pay more for variety alone.
Portion waste is easy to miss. A large chub that has to be fully defrosted and used within a couple of days suits a bigger dog or a multi-dog household better than a single small dog, where some of it may end up wasted rather than eaten.
Making a raw diet work day to day
Buying a mixed case of proteins rather than one flavour keeps things interesting for your dog without committing your whole freezer to a single product, and it is a sensible way to try a new protein before buying it in bulk.
A slow feeder or lick mat is worth having alongside raw feeding for a dog who bolts their food, since raw meals can disappear even faster than kibble without something to slow the pace down.
The cheaper end of the range
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Reusable Washable Puppy Training Pad
A quilted, machine-washable training pad that absorbs accidents and locks in moisture with a leak-resistant base. Reusable for puppy toilet training and senior dogs, in several bone and paw prints.
From£7.99
Dog Calming Ear Muffs For Fireworks & Thunder
A soft stretchy snood that wraps snugly over your dog's head and ears to muffle fireworks, thunder and loud noises. Helps nervous dogs feel calmer during storms, travel and grooming.
£11.99
MPS Head Cover — Breathable Dog Head & Ear Protector
A comfortable, breathable alternative to the cone of shame — protects head and ear wounds or bandages while letting your dog move freely.
From£30.99
Leucillin Antiseptic Skincare Spray for Cats & Dogs
A versatile, alcohol-free antiseptic spray that cleans, soothes, and helps protect your pet's skin from bacteria, viruses, and fungi.
From£16.49
Pressure-Activated Pet Cooling Mat
Press down, feel the cool — this pressure-activated mat absorbs body heat and stays up to 10°C cooler than the room, with no freezing required.
From£34.99
Ice-Silk Cooling Dog Bed with Bolster Edge
A breathable ice-silk cooling bed with a soft bolster edge and a cool-touch centre panel that helps your dog stay comfortable through warm weather. No need to freeze or refrigerate, it cools naturally on contact.
From£12.99
Dog Front-Limb Mobility Wheelchair
An adjustable two-wheel walker that supports dogs with front-limb weakness or injury. The lightweight frame and padded supports restore mobility, helping your dog stay active, exercise and enjoy walks with confidence.
From£176.99
Plush Foam Pet Stairs
Soft foam steps with a plush, washable cover that help senior, small or short-legged pets reach the sofa or bed safely. The lightweight, sturdy build reduces jumping strain on ageing joints.
From£21.99
Real-Time GPS Pet Tracker
A compact GPS tracker that clips to most collars for real-time location, geofence alerts and find-me sound.
£29.99
Hooded Dinosaur Dog Raincoat
A waterproof hooded dog raincoat with a fun dinosaur spine and yellow fins. It features full-coverage legs, a reflective strip and a built-in D-ring for a lead, keeping smaller dogs dry and visible on wet walks.
From£29.99
Disposable Female Dog Nappies
Disposable, absorbent nappies for female dogs — a secure, leak-proof fit for seasons (heat), excitable urination and incontinence. Soft, breathable outer with easy hook-and-loop fastening. Sizes XXS to XL.
£8.99
Dog Sports Jacket For Medium & Large Breeds
A sleek zip-up sports jacket with full leg sleeves and reflective trim, designed to keep medium and large dogs warm and dry on cold-weather walks. Easy-fit and snug at the cuffs.
From£24.99
Common questions
- How do I compare raw dog food prices properly?
- Divide the pack price by its weight in kilograms to get a price per kilo, then multiply that by your dog's daily raw allowance. That gives you a genuine cost per day, which is the only fair way to compare products sold in different pack sizes and formats.
- Is raw dog food always more expensive than kibble?
- Not always, but it often costs more per day once you account for freezer space, wastage and the higher price of some proteins. Buying larger packs and sticking to affordable proteins like chicken or turkey usually brings raw feeding closer to the cost of a mid-range complete diet.
- Does a bigger pack always work out better value?
- Only if you can use it before it needs refreezing and your dog gets through it without waste. A large chub that goes off before a small dog finishes it is not good value however cheap it looks per kilo, so match the pack size to your household.
- What is the difference between complete raw food and a raw mixer?
- Complete raw food is formulated to include the bone, organ and muscle meat ratios a dog needs on its own, while a mixer or mince is meant to be fed alongside another balanced food or supplement. They are priced differently because they do a different job.
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Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.