Laughing Dog dog food

Laughing Dog built its reputation around grain-free dry food, positioning itself between the everyday supermarket brands and the more expensive premium end of the market. Grain-free simply means the recipe uses alternative carbohydrate sources instead of wheat, maize or other cereals, rather than being a claim about protein content on its own.

Grain-free is not automatically better for every dog — it mainly suits dogs with a diagnosed grain sensitivity or owners who have a specific preference, and a dog doing well on a standard recipe has no particular need to switch. As with any food, whether a specific recipe suits your dog depends on their age, size and any known sensitivities rather than the grain-free label alone.

We stock a selection from the Laughing Dog range as part of our dry dog food shelf, stocked in our own range rather than ordered from a manufacturer's own online store. What is shown in the grid above reflects what is currently available to order.

This tends to suit owners looking for a grain-free option at a more accessible price point than some premium competitors, rather than those chasing a specific raw or single-protein formulation. Introduce any new food gradually alongside what your dog already eats, and watch how they settle over the following week.