Lickimat Sooth Coffe Amz Sgl

A dog that inhales its dinner in a handful of gulps is more likely to be sick afterwards than one that's still working at the bowl five minutes later, which is a health reason to slow a meal down, not just a boredom one.

This mat has a raised, brush-tip pattern rather than the criss-cross or square-pocket textures elsewhere in LickiMat's range, designed for soft or liquid foods such as yoghurt, purées, gravy and wet food. LickiMat say it's built to slow eating pace, support oral health and provide mental enrichment, alongside the usual claim of helping reduce anxiety and boredom. It's 20 x 20cm, freezer safe, microwave friendly and hand washable.

• Raised brush-tip texture, for soft or liquid foods
• Slows eating pace
• Marketed to support oral health and mental enrichment
• Human-grade, food-safe TPR
• 20 x 20cm
• Freezer safe, microwave friendly, hand washable

About the colour name. 'Coffee' is the mat's colour, not a scent added to the TPR — LickiMat give no fragrance or flavour information here. Unlike the Buddy and P/Date ranges, LickiMat's safety note for this Soothe pattern says it's suitable for all dogs with supervision on first introduction, still recommending their Keeper accessory for teething puppies or heavy chewers.

Who it's for: owners of a dog that gulps its food too fast, wanting a mat specifically for wet, liquid or gravy-based food rather than dry kibble.