Natural cat food
'Natural' on a cat food label is not a regulated claim the way 'complete' is, but in practice it tends to mean a recipe built around a clearly named meat source, with few or no artificial colours, flavours or preservatives. It is worth reading past the word itself to what is actually on the ingredients panel, and our natural range covers both dry and wet options below.
What 'natural' means on a cat food label
Unlike 'complete', which has a defined legal meaning under feed regulations, 'natural' is a marketing term with no single fixed definition. In practice, most brands using it are signalling a recipe with a named meat as the first ingredient, minimal use of artificial colours and flavours, and preservatives that are naturally derived rather than synthetic.
That does not automatically make a natural food better suited to your cat than a food without the label. What matters more is whether the recipe is complete and balanced for your cat's life stage, and whether the named protein and fat content suit an animal that is, whatever the label says, an obligate carnivore.
What to check beyond the word itself
Look for a named meat, such as chicken or salmon, near the top of the ingredient list rather than a generic 'meat and animal derivatives'. Check that the food is labelled complete rather than complementary if it is meant to be your cat's whole diet, and look at the protein and fat percentages on the analytical panel rather than relying on front-of-pack claims alone.
Cats are strict carnivores, so a genuinely cat-appropriate recipe, natural or not, tends to carry a meaningfully higher protein content than a typical dog food, with fat as their other main energy source rather than carbohydrate.
Wet or dry, and what suits your cat
Wet food carries far more moisture than dry, which matters for cats, who are not naturally big drinkers and can benefit from getting more water through their food. Dry food is more convenient to leave down and is often more calorie-dense for its weight, which suits some feeding routines better than others.
Many owners feed a mix of both, using wet food for the bulk of moisture intake and dry food for convenience or as part of a feeding routine that works around a working day. Either can suit a cat well as long as the recipe is complete and matches their life stage.
What we stock
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Leucillin Antiseptic Skincare Spray for Cats & Dogs
A versatile, alcohol-free antiseptic spray that cleans, soothes, and helps protect your pet's skin from bacteria, viruses, and fungi.
From£16.49
Pressure-Activated Pet Cooling Mat
Press down, feel the cool — this pressure-activated mat absorbs body heat and stays up to 10°C cooler than the room, with no freezing required.
From£34.99
Whiskas 1+ Salmon Adult Dry Cat Food
Complete salmon dry food for adult cats in a practical 1.9KG bag
£12.39
Absorbent Cotton Gauze Swabs for Pets – Pack of 100
Highly absorbent, low-lint cotton gauze swabs produced in clean conditions — a practical first-aid essential available in three size and ply combinations.
From£4.49
Self-Heating Pet Mat, No Plug Required, Three Sizes, Two Greys
No element, no cable and nothing to switch off: the mat returns your pet's own body heat instead of letting it drain away into a cold floor.
From£10.99
3M Synthetic Under Bandage Padding for Pets
A soft, breathable non-woven polyester padding layer designed to protect and cushion beneath bandages on dogs and cats.
From£9.49
Plush Bubble Velvet Pet Mat with Non-Slip Backing, 35cm to 80cm
A flat plush mat with a non-slip cloth backing, in five sizes from 35 x 35cm to 60 x 80cm, so it fits a crate floor, sofa cushion or hard windowsill.
From£11.99
MPS Medical PetS Boot – Waterproof Paw Protector
A vet-recommended waterproof boot that keeps bandages, dressings, and casts dry during walks and wet weather.
£30.49
Sensor Cat Water Fountain 2.5L
A 2.5L cat fountain that flows when your cat approaches, keeping water fresh and tempting. A clear level window shows when to refill, and the generous tank meets one cat's needs for several days.
From£43.99
Iron-Framed Radiator Hammock Cat Bed with Washable Faux Fur Cover
A metal-framed hammock that hooks over a radiator, lined with a removable machine-washable faux fur sleeve, for cats and small pets up to 5kg, in four plain colours.
£21.99
AniWrap Cohesive Bandages for Dogs & Cats
Stretchy, self-adhesive cohesive bandages that stick to themselves — not to fur — so removal is completely pain-free.
From£4.99
Low-Shed Sisal Cat Scratching Post and Board with Replacement Pads
A low-shed sisal scratching post and a folding scratch board, sold alongside replacement pads so you can renew the worn surface rather than buying the whole thing again.
£31.99
Common questions
- Is natural cat food better than regular cat food?
- Not automatically. 'Natural' describes how a food is made rather than guaranteeing it suits your particular cat, so it is worth checking the named protein source and the analytical panel rather than assuming the word itself means better quality or nutrition.
- Is grain-free the same thing as natural?
- No, they describe different things. Grain-free means the recipe uses alternative carbohydrate sources instead of wheat, maize or rice, while natural refers to the use of named ingredients and fewer artificial additives — a food can be one, both, or neither.
- Can I feed my cat only natural wet food with no dry food at all?
- Yes, as long as the wet food is labelled complete rather than complementary, a cat can be fed on wet food alone. Many owners do exactly this, particularly for cats who do not drink much water on their own, since wet food adds useful moisture to the diet.
- Does natural cat food suit cats with sensitive stomachs?
- It can, since fewer artificial additives sometimes means fewer things for a sensitive gut to react to, but this varies by cat and by recipe. If your cat has ongoing digestive issues, that is worth discussing with your vet rather than assuming any one label will solve it.
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Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.