Go-cat 1+ Adult Cat Chicken & Duck PMP £2.99

A cat sniffing at a bowl before eating isn't being difficult, it's doing what it would do with any unfamiliar food, which is presumably why manufacturers bother shaping kibble rather than leaving it uniform.

This recipe is built on cereals and meat and animal derivatives, with 3% chicken and 1% duck named specifically inside diamond and drumstick-shaped kibbles, alongside 0.2% dried pea and 0.2% dried carrot (equivalent to 14% rehydrated vegetables) in tripod-shaped kibbles. Protein sits at 30%, fat at 11%, ash at 7.5% and fibre at 3%, with taurine and a full vitamin and mineral pack added. GO-CAT's feeding guide is 50g daily for a 3kg cat, 70g for a 4kg cat and 90g for a 5kg cat.

• Protein 30%, fat 11%, ash 7.5%, crude fibre 3%
• 3% chicken and 1% duck in diamond and drumstick kibbles
• 0.2% dried pea and 0.2% dried carrot (14% rehydrated vegetables)
• Feeding guide: 50g for a 3kg cat, up to 90g for a 5kg cat
• Taurine and added vitamins
• 750G bag

What the label does not say. Chicken and duck together make up only 4% of the recipe (3% and 1% respectively) — most of the named meat protein sits behind "meat and animal derivatives," which is the unspecified bulk rather than the chicken and duck on the front of the bag.

Who it's for: owners of adult cats who want GO-CAT's chicken and duck recipe with its own weight-banded feeding guide printed on the pack, rather than guessing portions.